bringing magical moments to everyday events
Abby Botonis
A Novel Princess Party
princess meets perfect
Abby Botonis
A Novel Princess Party
A Novel Princess Party brings magic to life at community events and private parties, creating unforgettable moments with beloved storybook characters. This small business is committed to “Making Magical Moments” and celebrates the joy of having favorite characters attend and enchant any gathering, making each event memorable and meaningful.
Introductions please…
How it all started
Abby was the April 2024 recipient of the Amber Grant, which she planned to use to enhance her website and character booking system. Recognizing the potential to amplify A Novel Princess Party’s magical community impact, J-Bird reached out to Abby with a cold email proposing a creative collaboration. After a Zoom call, the partnership was set in motion.
what if the website was as magical as the mission?
Digital Goals
- A visually magical brand that reflects the enchanting experience of having characters at events.
- Updated visuals, including professional photos from various events over the years.
- A centralized testimonial slider to showcase client feedback.
- A dynamic and responsive event system (EventOn) to manage public and private events.
- A well-organized FAQ section to provide clear, helpful information to potential partners and clients.
LET’S REMEMBER THE IMPORTANT STUFF…
digital deliverables
J-Bird developed a robust WordPress website for A Novel Princess Party, incorporating:
- SEO optimization to improve discoverability and brand visibility.
- Affordable hosting with just an email away tech support. This also included Squarespace migration, ensuring the client didn’t have any monthly or ongoing costs.
- An event plugin installation for seamless event management and promotion.
- A custom training video for Abby and her team, allowing for easy, ongoing internal updates.
- Integration of a live Instagram feed to showcase real-time engagement and magical moments.
The best part of it all…
Empowering & Positive Outcomes
With an enhanced online presence, Abby’s brand is now more accessible and inviting, reaching a larger audience through improved SEO and organized content.
The new website showcases A Novel Princess Party’s unique magic while positioning the business for continued growth within the community and beyond.
Not to be sentimental but… here’s something sentimental
It was truly a joy to support a woman-owned small business like A Novel Princess Party as it continues to make a magical impact in the community.
By implementing effective SEO and analytics, the site is now optimized for visibility and data-driven growth. Community members can more easily find public events, and Abby’s team has access to data on website traffic to inform their future digital marketing efforts.
What the client says…
“J-Bird is great! From her first email, she clearly put in effort to understand our brand and what improvements would be most helpful. She gave various options so I could do the most with my budget. The main thing Jess did was move our site to a better hosting service and redesign it.
Before we even made an announcement, clients were already commenting on how much they liked the new site and how easy it was to use. Very easy to work with, with clear & patient communication. Would absolutely recommend!”