cupcakes, wedding cakes, and moreeeee
All Mixed up cakes | small business bakery
our collaborative vision…
a uniquely branded online experience
The overarching vision was to craft a website that truly reflected the unique brand identity of All Mixed Up Cakes. Customization and branding were at the forefront, coupled with a strong emphasis on SEO strategy for enhanced visibility and user-friendliness.
The goal was clear – to create a virtual space that catered to both new and existing clients.
introductions, please…
All Mixed Up Cakes | A woman owned bakery
Brittany Mathes, the creative force behind All Mixed Up Cakes, is a baker who loves to celebrate life. She and her team of skilled cake connoisseurs deliver a range of sweet treats from macarons to wedding cakes and more.
Each delicious dessert that comes out of Brittany’s home-based cake studio is immaculately designed, often incorporating fresh floral elements and stunning colors. These custom creations become a beautiful focal point to commemorate her clients’ milestones.
let’s start with…
Collaboration origins | aka How it all began
Brittany came to J-Bird with a pre-existing online presence through Squarespace. While she felt like this third party platform was a great start for her growing bakery, she knew that it had served her as long as it could (not mentioning the ongoing monthly costs).
let’s not skip over the important stuff…
Services rendered aka
what j-bird contributed
- Performed an audit of the existing site’s content, making notes on potential improvements during the rebuild.
- Enhanced digital storefront through WordPress, allowing a customized website design and improved user experience.
- Incorporated Gravity Forms, allowing All Mixed Up Cakes to seamlessly collect client information and streamline order inquiries.
- Designed a custom-built system, ensuring order notifications reached Brittany’s preferred email promptly.
- Improved organic and local SEO.
Eventually (we love a phased process), Brittany desires to implement an eCommerce system on her website, allowing her to take online orders. For now, she strongly utilizes her embedded HoneyBook form that allows her to manage orders and clients from her CMS (Client Management System).
the best part of it all…
Empowering outcomes
The best part of this journey? J-Bird’s services empowered All Mixed Up Cakes in breaking free from the constraints of a Squarespace template.
The migration to WordPress not only elevated the bakery’s online representation but also significantly improved organic and local SEO, as evidenced by Google Analytics. The simplification of the online ordering process, coupled with direct email notifications, has streamlined operations for All Mixed Up Cakes and its growing team.
These collaboration aren’t just about building websites; it’s about empowering small businesses to thrive through digital marketing.
Let’s get creative & Collaborative together!
After exploring our collaboration, I invite you to discover the world of All Mixed Up Cakes baked goods and custom-designed wedding and event cakes! Your support is integral to the continued success of this woman-owned bakery.