east TN’s most personable realtor
Haley Humphries
Personable meets playful
Haley Humphries, Century 21 MVP
& Affiliate Broker, REALTOR®
Haley Humphries is a personable, informative, and passionate Realtor specializing in helping new homebuyers in East Tennessee. She goes above and beyond to make her clients feel represented and cared for throughout the entire buying process. For Haley, finding the right home is about more than just a transaction; she believes each home holds a piece of the owner’s soul, making it essential to find the perfect fit for each client.
Introductions please…
How it all started
Haley sought J-Bird’s expertise to establish her own unique brand identity that would stand out independently from her brokerage, Century 21 MVP. Previously, her best form of digital marketing was her Instagram presence, but she wanted a professional website that could showcase her distinctive approach and attract clients directly.
your website should be your asset.
the client’s goals
- Own her own leads through an email newsletter signup integrated with her FloDesk campaign
- Establish SEO specific to her East Tennessee audience, focusing on first-time homebuyers
- Differentiate her brand identity from other agents within Century 21, highlighting her approachable and personalized style
LET’S REMEMBER THE IMPORTANT STUFF…
digital deliverables
J-Bird supported Haley’s digital goals through:
- Updated imagery, such as headshots and high quality Stock imagery
- Informative FAQ content tailored for first-time homebuyers
- An Instagram feed integration (great for SEO)
- Testimonial slider
- Custom logo, branding, and favicon
- Unique icons to enhance brand personality
creative Collaborations
J-Bird partnered with local designer Annie Fox of anniefox.design, who contributed to the visual branding and design elements, adding a fresh, local touch to Haley’s digital presence.
The best part of it all…
Empowering & Positive Outcomes
J-Bird’s work resulted in a custom landing page that showcases Haley’s unique tone and brand while attracting new clients. The website allows Haley to have more autonomy, helping her own her leads and establish an SEO footprint independent of her brokerage.
not to stroke our virtual ego but… the scalability is also there through:
The new Landing Page build will also allow this client’s Search Engine Optimization (SEO) while also scaling her ability to collect leads directly. Now, Haley is well-positioned for long-term growth with a brand that fully represents her, giving her the freedom to expand her presence and reach new clients on her terms.
reflecting on this project, we’d like to highlight how
Working with Haley allowed J-Bird to bring out the essence of her bright personality and honor her unique approach to real estate.
This project empowered Haley to scale her business in a way that aligns with her values, giving her a platform to showcase her successes, connect authentically with clients, and build trust through testimonials and sales.
What the client says…
“J-Bird has been nothing but patient and knowledgeable throughout the entire journey of developing my website with me! I’m a real estate agent with a lot of stuff on my plate, and Jess made the process easy breezy. She sat down with me anytime I needed, both in person and online, staying on top of things week by week. I love that they have an in-house graphic designer to make things stand out. I would recommend her to anyone looking to step up their business!”