Skincare is not just science;
it’s an art that heals both the skin and the soul
Melissa LaRue
LaRue & Co
women teaching women
Melissa Larue of Larue & co
Melissa has created a space where estheticians can serve their own clients under their own business name and branding, allowing them to grow and expand their clientele without getting in the real estate game before they’re ready. The space fosters collaboration between all the girl bosses in the building, creating a community that offers a premiem client experience.
Introductions please…
How it all started
J-Bird was recommended to Melissa by Megan Galbraith of the Brand Agency who supports LaRue & Co through social media content. (Thanks Megan!) Melissa was looking for a more streamlined and integrated booking system. She also wanted to create a site that would provide visibility for her awesome suite of estheticians– including images, bios, social media links, and ways to contact them directly as individual entrepreneurs.
empowering women who empower women to empower women
Digital Goals
- Update website to improve the booking process for clients
- Organize the site to highlight the individual businesses working in the building with easy ways to connect with them directly
LET’S REMEMBER THE IMPORTANT STUFF…
digital deliverables
J-Bird developed a robust WordPress website for LaRue & Co, incorporating:
- Personalized prompts to populate content for the site and copy for services offered
- New staff page with personal bios, photos, and contact information
- Updated imagery throughout the site with attention to brand consistency
The best part of it all…
Empowering & Positive Outcomes
J-Bird saw that Melissa’s goals were to uplift her aestheticians and create a painless way for their clients to connect with them. LaRue & Co already had their brand and vision, but a little fine-tuning and reorganization would go a long way to bringing the site up-to-date with the business’s growth, and support the growth ahead for this awesome team of women.
Melissa is now strongly positioned to empower her aestheticians, who are in turn ready to empower their own clientele– all thanks to a site that just makes sense. J-Bird walked a fine line between defining each woman as her own business entity, while presenting a unified and approachable way to book services without inducing overwhelm. In the end, Melissa and her clients have the tools they need to provide a seamless online experience for potential clients ready to enhance their glow.
We love a full-circle moment
This project was particularly special because it reconnected Jess with a past client from nearly seven years ago, way before J-Bird was born. She built Melissa LaRue’s original website early in her career, and having her return for an elevated version felt both full-circle and cathartic.
Understanding Melissa’s business and website so deeply allowed J-Bird to propose meaningful updates that aligned with how much her brand had evolved—while also reflecting how much she had grown as a developer. It was a powerful reminder of the long-term impact of relationships and the value of continuous growth.
What the client says…
“Working with J-Bird on a new website has been easy and I am amazed at how fast it was done! She understood the look we were going for! I am excited to continue working together as we upgrade our website for the better of our clients!”