empowering both men & women as responsible firearm handlers
eli brown
RAH tactical
EDUCATION TO EMPOWER THE RESPONSIBLE GUN-OWNER
Eli Brown of RAH TActical
RAH Tactical aims to empower responsible gun owners, arming them with the tools, education, and confidence they need to deal with firearms safely in their daily lives. Clients can choose from a range of classes depending on their goals, with workshops tailored for women, couples, and kids.
Introductions please…
How it all started
Eli approached J-Bird hoping to improve search engine optimization and target potential clients in his geographic area. He wanted to create a more personalized digital experience that would express his strengths and offerings more effectively than the USCCA directory where he was just another brick in the wall.
Eli’s main objectives included
The following goals
- Improved Search Engine Optimization, rather than being a part of the USCCA directory where multiple users in the directory are qualified
- Better target Maryville, Alcoa, and Knoxville website traffic
- More personalization in the user experience
LET’S REMEMBER THE IMPORTANT STUFF…
digital deliverables
To meet Eli’s goals, J-Bird designed and developed a professional WordPress landing page, including:
- SEO Optimization to boost RAH Tactical’s visibility and reach
- Google My Business Consultation for geographical optimization
- Domain Purchasing and Google Workspace Setup for streamlined communication and organization, including event calendar and streamlining with EventOn
- iStock for photography to ensure the visuals aligned with Eli’s messaging
- eCommerce for Bundled Products, Individual Products (in this case Classes and Workshops) and Variable Products
- Custom FAQs for the website to ensure industry expertise and thoughtful questions a potential customer may have prior to converting
- Custom Training Video for internal website edits, enabling Eli to make updates independently and save on ongoing costs
- User Analytics Integration for tracking user behavior and making informed digital marketing decisions
The best part of it all…
Empowering & Positive Outcomes
J-Bird’s work provided Eli with a strategic digital presence with tools, systems, and visual representation that inspires trust and conveys professionalism. The new website enables potential clients to easily find the class or workshop that suits their needs, book through the site, and understand the offerings before making that conversion.
how this can help her business grow…
With a professional domain, a booking process, and analytics for user tracking, Eli’s business is now well-positioned for growth. The custom training video empowers him to manage content updates internally, while user analytics offer valuable insights for ongoing marketing strategies.
Proud Lifelong Learner
While Eli isn’t JBird’s typical client at first glance, this project demonstrates how collaboration and community can overcome that pain point to bring together unlikely relationships and build JBird’s community in unexpected ways.
What the client says…
“J-Bird is incredible to work with! Jess really listens and puts her heart into everything she does! She is easy to work with and definitely knows what she is doing! She created an awesome website for me and then showed me how to keep it running myself. She worked with me and listened to what I was wanting for my website. It looks amazing and I absolutely recommend Jess and J-Bird to those looking for help with all of their digital design needs!”