new2knox meets move2knox meets downtown realty

REA DOwntown

Visit Website
Two humans washing their face in the bathroom with their puppy and favorite things.

PUT YOUR STAMP ON KNOXVILLE WITH

REA Downtown

When REA Downtown came to J-Bird, it wasn’t our first rodeo together. We’d already teamed up on New2Knox and Move2Knox—so when their newly rebranded real estate company needed a fresh, functional, vibrantly Knoxvillian website, they knew where to turn. Their mission? Help people buy, sell, and invest in every corner of Knoxville—from the heart of downtown to the cozy corners of South and West. With bold new branding and a team of Knoxville-obsessed agents, they needed a digital space that could keep up.

REA Downtown wasn’t just launching a new site—

they were putting a stamp on their identity. wishlist included:

  • A sleek WordPress website aligned with their updated tone, color palette, and photography
  • Custom agent landing pages + a team directory that felt personal and polished
  • Embedded forms for both user leads and agent inquiries
  • Social media integration to showcase real-time content
  • Support for a newsletter strategy
  • Custom icons & GIFs (provided by their creative partners)
  • The vibe? Modern, fun, first-class—and unmistakably Knoxville.

Being trusted to support this dynamic, growing team across multiple ventures has been one of our proudest collaborations. From their first listing to their latest hire, REA Downtown continues to show up big for Knoxville, and we’re grateful to help build the digital space that supports that mission.

Cardboard cowboy target with bullet holes against dessert background

The best part of it all…

Positive Outcomes

REA Downtown now has a website as bold and savvy as their team.

– Their updated digital brand creates trust and recognition at first click
 – The site makes it easier to capture leads, celebrate listings, and support new hires
 – Every agent has a dedicated space to build relationships with potential clients

More than just a redesign, this project positioned REA Downtown for scalable, magnetic growth in a highly competitive market.

LET’S REMEMBER THE IMPORTANT STUFF…

digital deliverables

  • A fully custom WordPress website tailored to their new brand

  • Seamless DNS and domain management

  • Integration of their custom icons, GIFs, and branded imagery

  • Team landing pages for each agent (with room to grow!)

  • Social feed & newsletter-ready functionality for future marketing

  • A digital foundation flexible enough to evolve as the team grows

  • Third-party collaborators handled the visual branding and assets—and we made sure their work shined through in the final build.

What the client says…

“After a full rebrand of our business, we knew we needed a website to match! Choosing Jess at J-Bird Digital Designs was a no-brainer… She took what could have been a daunting and overwhelming process and made it genuinely fun and simple. J-Bird has a clear passion for helping small businesses succeed, and she totally nailed the vision we had for our site. We were thrilled to launch with minimal revisions and wholeheartedly recommend them to any small business needing a talented and dedicated web developer!”