SEO Optimization, GMB Setup & Optimization, Website Refresh, Content Strategy
Daisy Doula Services,
Jerika Smith
Daisy Doula Services is owned by Jerika Smith—a Knoxville-based doula offering pregnancy, birth, postpartum support, childbirth education, and placenta encapsulation. With deep experience as both a nanny and midwife, Jerika brings a calm, grounded, highly personalized approach to supporting parents in East Tennessee.
Our collaborative meet que…
love an origin story
When Jerika reached out, her website already had a strong aesthetic foundation—she had thoughtfully built it herself. What she needed was visibility. She wasn’t showing up in Knoxville search results, and her Google My Business listing was still tied to a previous service area. Through a collaborative Vibe Check, we outlined a two-phase Scope of Work based on her goals, timeline, and budget.
Together, we elevated both her local SEO and her website experience while honoring the platform she feels most confident using.
Jerika came to J-Bird after being referred by Denise Pessemier, another long-term doula client who had also struggled with local visibility before working with us. Her first email to us said it all:
“I built my website from scratch and spent soooo long on it just for it to still not show up in local searches. I love the look, but need help bringing in organic traffic that actually converts.”
the client’s Primary goals were…
Using the Squarespace platform she already knew and loved. She didn’t need a redesign—she needed refinement, structure, and search learnability.
Improving local search visibility after relocating to Knoxville
Ensuring the website content supported expecting parents through frequently asked questions (FAQs) & clear Call to Actions (CTAs)
Making the homepage clearer, educational, & conversion friendly
what she thought she needed vs
Services & Solutions provided
Jerika was an incredible collaborator—quick with homework, communicative, and invested in learning best practices. Her involvement allowed the project to move at a pace that was both efficient and genuinely empowering.
Google My Business optimization
- Updated her existing Google My Business (now known as Google Profile Manager) to reflect her Knoxville service area
- Added localized keywords and accurate service categories
- Provided video-based education so she can maintain it independently
- Provided strategies for requesting and leveraging local reviews
Same platform website refresh
- Homepage Optimization
- Improved user flow using existing content
- Clearer hierarchy of information to support decision-making
- Added educational FAQs to build trust with expecting parents
- Strengthened CTA clarity for inquiries and email outreach
SEO enhancements
- Refined meta titles/descriptions for Knoxville and surrounding areas
- Ensured headings, alt text, and internal links supported search visibility
- Added content strategy recommendations for township-specific pages
Client Testimonial Coming Soon —
We love celebrating our clients’ words and real-world wins.
Looking back at our collaboration…
Working with doulas has become one of the most meaningful and unexpectedly connective parts of our work.
This project reinforced how powerful online visibility can be for hands-on, heart-centered service providers. Doulas used to rely solely on word-of-mouth and Facebook groups; now, a simple website and a well-optimized search presence can change everything for how they serve their communities.