Professional Certified Birth Doula with over 25 years of experience
Meet Denise, Living Essence Birth Doula
Our collaborative vision…
Empowered home & hospital births
What makes Denise’s brand unique is her heart for empowering informed decision-making. Whether clients choose home or hospital births, her guidance ensures they feel supported and confident in their birth plan.
Introductions please…
Denise Pessemier
With over 25 years of experience, Denise is a trusted expert in natural and hospital births, Childbirth Education, Maternal Fetal Positioning, and Vaginal Birth After Cesarean (VBAC). Her work is rooted in nearly three decades of supporting families with compassionate care and evidence-based education.
Let’s Start With…
Collaboration Origins
Denise was recommended to J-Bird by another client in her network, Ali Cohen, Doula (see Ali’s portfolio piece here). She already had a WIX website but felt it no longer reflected her expertise or showcased the testimonials of families she has supported.
Her goals included:
- Improving the look and feel of her site while maintaining her calming color palette.
- Creating a well-organized content flow that communicates her services clearly.
- Optimizing her Google Business Profile with secondary categories, updated imagery, service areas, and a direct link for client reviews.
- Refreshing imagery and updating testimonials.
- Connecting her site to Google Analytics so she owned her data (not just WIX’s built-in tracking).
- Receiving recommendations around ads versus organic growth strategies.
Updates & strategic consultation…
SERVICES RENDERED
- WIX Website Revamp – Redesigned her existing platform for a more calming, seamless, and mobile-responsive user experience.
- Google Profile Optimization – Added categories, service area info, fresh imagery, and a reviews link to better support her visibility and credibility.
- Strategic Recommendations – Guidance on ad alternatives and content growth strategies to build her online presence sustainably.
- In-Person Revisions & Training – Worked side-by-side with Denise to revise her site, while also teaching her how to manage updates and integrate new testimonials moving forward.
Project impact…
Results
- A refined WIX website that is mobile responsive and easier for families to navigate.
- An optimized Google Business Profile that helps her show up more clearly in local searches.
- A growing sense of confidence in using her website as a tool to attract and convert clients.
- Ownership of her analytics through Google Analytics, ensuring she has long-term insights and flexibility should she migrate off WIX in the future.
birthing something beautiful
we take a moment to remember
The most meaningful part of this project? Being recommended by one client to another. Word-of-mouth referrals are the heartbeat of small business, and when someone feels so supported that they pass J-Bird along to their network, it’s the greatest compliment. Denise’s project reaffirmed J-Bird’s belief that websites can be more than digital storefronts—they can be empowering ecosystems that highlight expertise, elevate trust, and support sustainable growth.
What the client says
“Jess at J-Bird Designs is absolutely amazing and a delight to work with! She took an overwhelming task off my shoulders and transformed it into something easy and beautiful. What started as a simple, basic webpage became a stunning, functional design that truly supports and elevates my small business. Her creativity, professionalism, and eye for detail made all the difference. I highly recommend her!”
— Denise Pessemier