A warm, modern website for Downtown Knoxville’s first zoned vet.
Downtown Knoxville vet clinic
Drumroll for downtown knoxville’s
newest addition on emory place
As the first zoned vet in Downtown Knoxville, Erika Wolfe had a bold vision: create a clinic that blends elite care with thoughtful design—and a website to match.
Introductions please…
Meet the client, Erika Wolfe
Dr. Erika Wolf is no stranger to animal care—you can see her light up the second a furry friend walks through the door. With years of veterinary experience, she’s reimagined what a vet visit can feel like. From feromones in the waiting area to separate dog and cat entrances, her clinic is built with every detail in mind. Care and compassion aren’t just values—they’re built into the architecture.
the spark that made
A collaborative flame
How we met: Orel Brodt, a local real estate agent (and longtime J-Bird client), introduced Erika to J-Bird. Emory Place is known for championing women-owned businesses, and Orel knew Erika’s new clinic needed a web presence as beautiful and intentional as her practice.
The goal: Craft a website that mirrors Erika’s credibility, design sensibility, and love for all things four-legged. From collaborating on custom content to integrating FAQs and visuals, the project became a true extension of Erika’s client experience—calm, clear, and compassionate.
LET’S REMEMBER THE IMPORTANT STUFF…
SERVICES RENDERED
-
Full WordPress website build
-
Custom content development & page prompts
-
Tailored FAQs and messaging strategy
-
Photography recommendations (shoutout Tom Bell Image!)
-
In-person collaborative revisions (to honor Erika’s visual instincts)
-
Tech stack consultation and setup
-
Content organization and visual storytelling
it’s all in the community and the
Collaborators
- Referred to the client by Orel Brodt, Residential & Commercial Real Estate Agent
- Photography provided by Tom Bell Image
some of our favorite parts of this project include, but aren’t limited to:
This marks the fourth website J-Bird has built on Emory Place, a creative corner of Knoxville that’s home to other client favorites like French Fried Vintage, Oglewood Avenue, and Lilienthal Gallery.
The best part of it all…
Empowering & Positive Outcomes
Downtown Knoxville Veterinary Clinic now has a branded, user-friendly website that aligns with Erika’s professional expertise and warm, elevated tone. It acts as a digital front door—welcoming pet parents, answering common questions, and showcasing the heart behind the clinic.
How it supports growth:
- This drag and drop WordPress website will allow Erika and her team a centralized place to share updates, services, and testimonials
- Allows clients to contact her easily or seek emergency support
- Builds trust with new clients through authentic messaging and intentional design
What the client says
“Working with Jess w/ J-Bird was truly one of the best decisions I made for my new business! From day one, she totally got my vision (it was like she read my mind!) and turned it into a website that’s not just professional and polished—but also full of personality.
Meeting with Jess feels like meeting an old friend—who you could trust with anything! She made the whole process fun, collaborative, and stress-free. If you’re looking for a website wizard who actually listens and delivers, she’s your gal.”
— Erika Wolfe