Holistic facials, wellness offerings, herbalism & Outdoor Guide
Jayme Hanna, holistic esthetician
Our starting point…
A vision for recognition.
Jayme’s brand is unique because it doesn’t limit itself to one offering—her work seamlessly weaves together skincare, seasonal alchemy, outdoor connection, and community.
Introductions…
Jayme Hanna
Whether you’re craving calm or casting lines, Jayme helps others find ritual and wellbeing through facials, fishing, and community. She offers holistic facials at Glowing Body in Downtown Knoxville, creates immersive flyfishing experiences in Townsend, TN, and is the founder of Knoxville Girls Who Flyfish (Instagram link)
Website: https://www.jaymehanna.com/
The beginning…
Collaboration
Jayme was referred to J-Bird through Glowing Body, another female-owned small business and long-time client in Knoxville. She wanted her website to better reflect the scope of her work while keeping the user journey clear and intentional.
Her goals included:
- Streamlining the website so users immediately understand her offerings (facials, flyfishing, retreats, and seasonal alchemy products).
- Making her site SEO-friendly so potential clients searching for holistic facials in Knoxville and seasonal wellness offerings can find her.
- Designing a clean, elevated aesthetic rooted in nature, simplicity, and beauty.
- Integrating her eclectic services into one cohesive brand story.
FOCUSED ON digital infrastructure and brand alignment…
SERVICES & SOLUTIONS
- Squarespace Website Optimization – Improved the flow of content and user experience so the site showcases all offerings without overwhelming visitors.
- Google Business Profile Optimization – Ensured her profile connects seamlessly to her website and products, while also highlighting her involvement in Knox Girls Who Flyfish as a community-building extension of her brand.
- SEO Enhancements – Integrated the right keywords for her services (holistic facials, seasonal alchemy, flyfishing retreats) to improve search visibility.
embracing her eclectic range of offerings as a strength rather than a challenge.
project impact
- Cohesive Branding & Navigation – By thoughtfully weaving together her services, the site now presents a unified experience where water, nature, and seasonal visuals tie everything together.
- Streamlined Domains – Multiple purchased domains were redirected to specific pages, creating a seamless and professional experience for users.
- Enhanced Growth Opportunities – With SEO optimization and a clear flow, Jayme is better positioned for increased online traffic, stronger community engagement, and long-term growth.
- Elevated Aesthetic – Updated imagery, custom FAQs, and a new color palette (deep green and beige) reflect both her connection to nature and her holistic brand values.
- Personalized Guidance – Jayme received custom consultation every step of the way, ensuring the process felt collaborative and empowering.
Outcomes of the project…
Reflection
This project is a beautiful example of how entrepreneurs don’t have to fit into one box. By embracing and elevating Jayme’s multifaceted passions—facials, fishing, retreats, and seasonal products—we created a digital ecosystem that celebrates all the ways she supports her community. It highlights J-Bird’s core philosophy: when designed thoughtfully, complexity can become clarity, and a brand can grow without sacrificing authenticity.
five stars from her to us
“Working with Jess was such a gift. She helped me bring clarity and fresh energy to my website, translating my ideas into beautiful, intentional design and words. I finally feel like my site reflects me. Highly recommend!”– Jayme Hanna