Doula Web Design, Website Development & Tech Stack Support
Ri-nàscere
Sara Caviglia, Doula
Ri-nàscere is the private practice of Sara Caviglia, a birth doula offering personalized support throughout pregnancy and postpartum, including TENS machine rentals to support labor and pain management.
Our collaborative meet que…
Big Fans of an Origin Story
Sara came to J-Bird with a strong foundation already in place—an established logo, color palette, and clear vision—but needed a website that could carry her expertise online. Her business also operates bi-lingually (English + Italian), which meant clarity, structure, and intentional content mattered just as much as design.
Sara was referred to J-Bird by another doula—one of our favorite ways to begin a project.
From the start, this collaboration centered on creating a simple, trustworthy digital presence that could grow with her practice without overcomplicating her day-to-day operations.
the client’s Primary goals were…
Launch a WordPress landing page that felt grounded and professional
Implement search engine optimization (SEO) from the beginning
An easy to navigate website to showcase her expertise
Create systems that supported client inquiries and scheduling without added admin work
A booking & inquiry system for TENS machine rentals
A clean, approachable UX aligned with her calm, supportive brand
what she thought she needed vs
Services & Solutions Provided
To support both immediate needs and future growth, J-Bird implemented a streamlined, systems-first build using tools that reduce overhead while increasing flexibility.
Primary services included
- Custom WordPress landing page aligned with Sara’s branding
- Calendly “Vibe Check” integration for new client scheduling (J-Bird-recommended tech stack)
- Google Calendar booking integration to manage TENS machine availability
- Custom TENS machine inquiry form with deposit collection, routed directly to Sara
- Gravity Forms with custom questions and smart notifications
- SEO-optimized page structure and content hierarchy
Third-party tools used
- Calendly for scheduling
- Google Workspace booking tools (leveraging free resources within an existing platform the client uses for their email instead of ZAPing – aka Zapier – or using paid third-party systems)
SEO-Aligned Content Support
- This approach balanced traditional SEO foundations with emerging AIO readines via:
- Clear content structure, descriptive FAQs, and human-written expertise that AI tools can easily interpret and reference in AI summaries
“Working with Jess was truly a wonderful experience. She took my vision for my doula website and brought it to life in a way that felt even better than I had imagined. She was always positive, patient, and deeply respectful of my timing and wishes, which made the whole process feel easy and supportive.
Communication was smooth and natural, and revisions were simple thanks to her organized, flexible, and thoughtful way of working. Jess has a beautiful aesthetic sense and a real talent for translating ideas into design. Even working across continents – with me in Europe and her in the U.S. – she handled everything seamlessly, including creating a page in another language. I’m deeply grateful for her work and would wholeheartedly recommend her.”
Sara Caviglia, Birth Doula
Looking back at our collaboration…
We love seeing the doula industry invest in thoughtful digital presence—not just to “be online,” but to create content that genuinely resonates with people during vulnerable, important moments in their lives.
The bilingual build added a fun layer of complexity, and the integration of Calendly, Gravity Forms, and Google Booking’s newer functionality reinforced something we deeply value at J-Bird: helping small businesses reduce costs by using tools they already have access to—rather than over-engineering solutions.
This project is a great example of how intentional systems + human expertise can work together beautifully.
How these services will help the client fly to new heights…
The result is a website that feels both calm and capable—a digital home that reflects Sara’s in-person work. Key outcomes:
- An SEO-optimized website designed to support discovery & trust
- Custom FAQs that highlight Sara’s expertise in her own voice
- A scheduling system synced directly to her personal calendar
- Smart forms that reduce back-and-forth while improving client intake
- A clear foundation for ongoing SEO and AI-driven discovery
- A cohesive brand experience using her existing logo and color palette
- Dedicated pages in English and Italian, expanding accessibility and reach